Today consumers use more than anything the internet as their primary research tool. Therefore it’s no surprise that, according to these stats, 80% of those interested in buying a property will initially run an online search to discover what the market can offer. Moreover, 83% of potential buyers will place a great deal of importance on visuals, whether it be photo galleries, slideshows, clips or virtual tours.
As a consequence, if he wants to focus on delivering the best possible service, a real estate agent has to create an alluring listing to match the buyer’s expectations. This means including as many details as possible, as well as great images and/or videos that make the most of the property’s strong points. Basically this should cover it, right? You do your homework, prepare the setting, take a couple of nice shots, do a little bit of editing if necessary and then list the property.
Well, there’s only one problem. Quality visuals tend to catch the eye and it’s no wonder that they get stolen on a constant basis in the real estate business. So unless you want to see your photos on another agent’s website or on a listing portal under a different name, it’s best to ensure their online protection. Here’s how:
How to watermark property images
The best way to protect your original photos is to visually watermark them. This way it will be clearly visible which agency/realtor those photos belong to, and in the very unlikely situation that someone still copies them it will do you a favor by advertising your services!
There are numerous tools (any image editor can do it) that can help you through the process, but it’s advisable to use one particularly designed for watermarking photos.
The main advantage of such an app is that it allows you to watermark your pictures in batch mode, making sure you save time and energy. Regardless of the number of photos, you can apply your watermark on all of them at the same time, in a single session.
The watermark, whether it’s text or logo, is completely customizable, meaning you can choose to position it where you like, rotate it to your desired preference, apply effects like stroke or shadow and many more. According to your individual preferences, you can opt to create a discreet, totally unobtrusive watermark or, on the contrary, a prominent one that clearly states who the images belong to.
With PhotoMarks, regardless of what type of watermark you wish to insert, the process is the same and quite simple:
- Add the photos through a simple click or by drag and drop.
- Go to Edit Photos > Add Filter > Marks and select text or logo watermark.
- Go to Setup, select your output folder, the desired image format and afterwards hit the Process button.
Just bear in mind that not all listing portals accept watermarked images. Therefore, before submitting your listing to a dedicated portal, whether Zillow, Redfin or Realtor.com, make sure you check their individual policy with regard to watermarked photos.
How to watermark property videos
When we talk about clever ways of marketing a home, video creation is definitely on the list. A short clip of the property or perhaps a virtual tour can really attract potential buyers and eventually tip the balance in your favor. But just as important as creating your videos is protecting them from being used without your authorization.
The best way to do this is by adding a watermark that will confirm ownership of that specific material. Depending on your preferences, there are several video editing tools you can resort to, including a professional one like Adobe’s Premiere Pro. The process of applying a watermark to your property video is far from being complicated and doesn’t take long either. Here’s how:
- Import the two files you’ll be using: the video file and the logo/text watermark image.
- Drag and drop the video and image to your timeline, making sure you position the image file on the layer above the clip
- Position the watermark where you want it to appear by double clicking on it and dragging it to a certain area. If you want it to be subtle, it’s advisable to place it in the bottom right corner. At the same time, drag the handles to resize it.
- Drag the edge of the image file until it matches the length of the clip. This way, by extending it, it will be displayed throughout the entire clip.
In general, a watermark can be seen not only from a protection perspective, but also from a marketing one. Having that logo on your property photos and videos is not only a way to safeguard them against theft, but also to identify yourself on the market as a professional realtor.