There’s absolutely no doubt that social media has become a worldwide phenomenon. Basically, it has become indispensable. Whether you’re a normal user trying to keep up with the trends, an influencer searching to expand your audience or a brand looking to tap into an online environment bustling with huge marketing potential, social media is the place to be.
The downside is that, particularly because it has become such a crowded place, it can make it difficult to get your message through. If you want to make yourself noticed in this crowded landscape, you’ll need to tell your own story through visual content in an exciting and thought-provoking manner.
Not sure how to do it? No need to worry, technology comes to the rescue with various social media apps for iPhone designed to spark your creative energy. Here are three popular techniques to help you stand out from the rest:
Highlight photos with catchy text comments
One of the popular and fashionable ways to catch the eye of fellow Instagramers for instance is to insert text comments into your photos. This can be a great way to express certain emotions, to assert your personal point of view or to convey your brand message bypassing obsolete methods. The best part about it is that you can do it directly from your phone, using apps specially built for this, such as PhotoMarks.
PhotoMarks is an iOS app that enables you to add text to a photo in a simple manner with just a few taps. The app allows you to annotate your pics with both text and logo marks and then directly share them on Facebook, Instagram or Twitter or send them via email. In addition to that, the app gives you the opportunity to create your own, unique text by allowing you to fully customize it.
With simple taps you can choose to rotate, scale and position it exactly to your liking. Depending on your preferences, you can create a large text that will draw the attention to it or, on the contrary, a more subtle one if you want to keep the main focus on the photo.
The app also places at your disposal a wide array of fonts to play with. You can use a certain font to highlight a vintage-looking photo, other font to make a statement or another one for a funny message or quote. Another way to make your comment stand out is to use different fonts and/or colors, since the app offers you multiple possibilities to combine them.
You can also enhance the aspect of your text by adjusting the transparency level or by adding special effects like shadow and stroke. No matter what you choose, PhotoMarks makes it super easy to add text and watermark photos on iPhone.
Create a video collage to dazzle your audience
Posting simple photos on social media is just not doing the trick anymore. If you aim to gain the edge over the competition and to increase the number of those much-coveted followers, you need to unleash you creative thinking and come up with something fresh and compelling, like a collage for example.
PhotoVideoCollage is an iOS and Mac app that allows you to create stunning collages and directly share them on your favorite social networks or send them to your friends via email. The defining feature of the app is that it enables you to create artistic collages not only from photos, but also from videos and music.
You can completely customize your video collage and make it stand out on social media by choosing from a large variety of layouts, by adding a frame and adjusting its color and texture, inserting a text title, applying special audio effects and many more.
Spice up your Instagram videos
If you want to make your social media videos more appealing to your audience, there’s an easy way to do so: insert your own soundtrack.
VideoSound is an iPhone app designed to easily add music to Instagram video. You can add not only your favorite song from the iTunes store, but also a sound recording and mix them with the original soundtrack by taking advantage of individual sound volumes. Moreover, the app allows you to create slideshows from photos and music if you wish to impress your followers.
As a conclusion, to get your social media posts noticed, you need to step it up and implement new techniques that will make your visual content stand out.
