We all know that visual communication is fundamental in our quest to engage audiences. According to research studies, people process images much faster than words, a conclusion which leaves a wide door open for brands to embed visual content into their online marketing tactics.
There’s no question about it: if you want to build a brand online, you can’t really skip visual media. Visual media has the power to attract people from all over the world, regardless of age, gender or language barriers. It allures internet users, it makes them spend more time on your website and it can help you, as a brand, to better deliver your message across various channels.
So, if we agree on the fact that visually-appealing content can be a great way to promote your brand, let’s see how we can incorporate these concepts into our overall marketing strategy.
Leverage social media platforms
One of the most important aspects is to comprehend and fully take advantage of the number and, quite important, the variety of social networking sites. Brands need to grasp the fact that as many communication platforms are available today, as diverse they are.
Although united by the same mission, i.e. to inform, entertain and facilitate communication, social networks have a different structure and different audiences. This means you have to do your research and get to know which type of visual content is the right one for each audience in each social media platform.
In terms of what you should be creating to hold your audience spellbound, the possibilities are quite numerous. You just have to figure out the right audience and the right moment to share your creations in order to maximize their impact. Great visual content can mean:
- entertaining photos
- funny GIF’s
- inspirational life quote pictures
These have all caught on along with the boom of social platforms and will continue to remain popular. So just use them adequately with your followers and you’ll surely win them over.
Watermark to increase brand recognition
If you want to increase your brand awareness, using a text or logo watermark might just be a simple, yet productive strategy. Don’t know how this could benefit you? Well, it’s quite easy.
Let’s say you take a photo of your production team or of a staff meeting that, for a certain reason, becomes viral. Whether it’s extremely funny or stirs controversy, it doesn’t really matter as long it gets hundreds of shares. In this scenario a tastefully-created watermark would guide people towards the photo’s original creator, which in marketing terms translates into: traffic to your company’s website, new audiences that discover your products and possibly new clients.
Branding photos with a watermark is far from being a tedious task. On the contrary, it’s a task that can be accomplished easily as long as you use the right tool. You could go for an all-round photo editing software, but the recommended solution is to use a tool particularly designed for this operations, like PhotoMarks for instance.
With a user-friendly interface, PhotoMarks enables users to batch watermark photos, making sure the process is quick and efficient. The app allows you to add text and/or logo watermarks and completely customize them according to your needs. To that effect you can choose their positioning, tile mode, the rotation, size and fonts for texts or to apply stroke or shadow effects.
Once you’ve processed your photos, the app gives you the opportunity to directly upload them to Flickr, FTP or send via email. Another useful feature is that you can save your settings as Profiles and use them again later without having to go through the entire editing process.
Innovate with product video
One of the emerging trends in the online marketing world refers to promotional video. More and more companies, regardless of their profiles, are using videos to better market their products and it’s pretty easy to understand why.
According to these video marketing statistics, inserting a video into a landing page can improve the conversion rate by 80%. Furthermore, 90% of the respondents said that a video explaining a certain product or service will help them make a decision.
These stats and others clearly show that, if you want to market your brand in an effective fashion, video is the way to go. It doesn’t really have to be a budget buster. It doesn’t have to be something spectacular. Rather a short, high-quality, 3 to 4 minutes video, explaining in a simple manner how your product or services work and how they can benefit your audience.
Once you’ll learn how to take advantage of social networking, how to brand photos tastefully or to use product videos cleverly, you’ll place yourself ahead of your online competitors.
It’s important to constantly come up with new, refreshing visual content, because even though it is challenging and time-consuming, the rewards will make it worthwhile.